Pay Per Click management
Effective Pay Per Click Management. Proven record of increasing in conversion rate, return on investment, more sales and more profits
Pay per Click (PPC) is a unique listing system offered by search engines. It drives traffic to your website within minutes after launching Pay per Click management campaign. It lets online businesses bid on adding a site to their lists using terms and keywords relevant to their products and/or services. All major search engines offer pay per click (PPC).
Most people use Google, Yahoo, and other major search engines to find data on products, and services. Of all the search engines Google is the most popular. It directs 2 to 3 times as much traffic to a website than Yahoo and MSN combined.
As a result its pay-per-click advertising service is one of the most powerful ways of directing focused traffic to your site. Often, it’s worth paying the search engine a premium to direct traffic to your website by registering for it’s pay-per-click service, especially Google Adwords.
Theoretically, keyword ranking position of pay per click based on an open bidding system. Although some search engine such as Google will use more factors to rank your bidding keywords. Optimise your Pay per Click campaign will help you to step ahead your competitors.
Why should you pay to get web site traffic, isn't Organic Search Engine Optimisation (SEO) enough?
Short answer: To drive target market to your website and generate more sales.
Pay per click search engines and pay per click advertising provides web site owners the opportunity to reach millions of surfers in a matter of minutes for pretty much as little money as you want to spend and to buy their way to better positions on search results pages for search phrases relevant to their businesses.
For businesses that have had success with search engine optimisation, the idea of paying for visitors is not particularly enticing. However, if you can make more money off a visitor to your website than it costs to get them there, why wouldn't you pay for those visitors? Keep in mind that you can choose exactly what search terms you want to advertise on, and you only pay when a searcher actually clicks on your ad, so it generally comes down to deciding how much you can afford to spend for those visitors rather than whether it's worth doing at all.
Combining Pay Per Click Advertising (PPC) and Organic Search (SEO)
The ultimate marketing strategy is usually a nice balance of both Pay per Click (PPC) and organic search. You can start driving traffic to your site now through Pay per Click while gradually building organic search rankings. As the site starts to rank highly for certain keywords in organic search, you may decide to stop bidding on those keywords on the PPC side.
Advantage of Pay per Click Advertising
- Nearly Instant Traffic - After you setup a PPC campaign, your ads will often start showing within about ten minutes.
- It’s easy to monitor which keywords bring visitors that actually convert and which don’t. Then you can focus your ad spend on the highest converting keywords.
- Powerful Money Making Tools - If you could spend a dollar to make two dollars, how many dollars would you spend? That’s exactly how a well optimised PPC campaign works.
Disadvantage of Pay per Click Advertising
- Every Visitor Costs Money – Some visitors may remember your site and come back again, but overall when you stop paying, the visitors stop coming.
- A High Converting Website is Critical – A good PPC campaign can drive lots of targeted traffic to your site, but if your site doesn’t convince those visitors to convert, it’s all wasted money. A good web marketing company will help to optimise your site to convert.
- Competition is Growing – The amount of competition for those top 10 ad spots is growing every day. This can only drive the cost per click up over time.
Pay per Click advertising is useful for getting traffic immediately. It’s important to have professional website that effectively turns visitors into customers in order to make more money than you spend.
Since you’re paying Search Engines per click, you need to generate targeted traffic that buys. It’s foolish to pay for thousands of click-throughs and not generate revenue. Employing the right keywords narrow the gap between competitive bids, saving you time and money. You shouldn’t use keywords alone to direct traffic to your site. Other techniques are available.
That’s where OneNetDesign's Pay per Click management specialists can help. Our Pay per Click (PPC) management service
- Uses keyword management to provide maximum return on investment (ROI).
- Significantly improves your ROI from Overture, Google, and other PPC engines by reducing costs, increasing traffic, and cutting management time.
- Lets you control the advertising budget by enabling you to set both the maximum pay-per-click price and the maximum daily ad budget allowed.
Our Pay Per Click (PPC) Optimisation and Management service uses a wide variety of techniques, including the following:
- Keyword Research
- Title and Description
- Keyword Management
- Bid Management
- Account Establishment
- Account Management
- Landing Page Design and Optimisation
- Full Tracking Report
- And more…
We charge fix amount of ongoing Pay Per Click management fee per month plus one-off set up fee. You pay the PPC fees (i.e. Google and Yahoo/Overture!) in addition to our monthly management fee. Our fees are assessed on a monthly basis only. We charge a percentage of total monthly spending for Pay Per Click campaign with budget over £2,000.
Is your monthly budget at or below £2,000? We can help you to manage and optimise your Pay Per Click campaign at £299 per month plus set up fee.
Stay one step ahead of the competition. Request a quote now. We turn dreams into profitable reality.
