SEO Maintenance
Why You Need a Search Engine Optimisation Maintenance Plan?
A Search Engine Optimisation (SEO) maintenance plan ensures that your site maintains search engine rankings, attracts visitors, and increases sales. It’s not enough to design your website, optimise it, and then let it go. If left alone, a site loses rankings—and tons of business with it
What does an SEO maintenance plan include?
- Monitor search engine rankings
A site’s search engine ranking often fluctuates. The changes may result from search engines changing their ranking formulas or competitors improving positions. Meanwhile, more and more sites are added to the Web every day. To meet this challenge, you must monitor search engine rankings constantly. OneNetDesign’s monthly reports track your site’s ranking for all major search engines.
- Traffic Tracking
Traffic tracking helps you adjust your marketing strategies. For example, if most of your traffic comes from one page, placing your best products on that page increases sales. OneNetDesign analyses site statistics to determine how much traffic you’re getting, where it’s coming from, and what keywords generate visitors.
- Keyword Research
Websites are going live every day. Keywords that once got high rankings fall by the wayside. Even if you achieve high search engine positions for your most important keyword phrases, if you’re not receiving traffic from those phrases, you must re-evaluate them. Using keywords that no one searches for doesn’t increase traffic.
Researching new keywords is critical to maintaining high rankings. OneNetDesign analyses keywords used on your site, researches candidates, and adds new ones to your site. Once the keywords are chosen, we add them to the site’s content. We also change Meta tags, page titles, and text headings, or re-organise a site's structure, if necessary.
- Competitive Analysis
Competitive keyword analysis is an integral part of search engine optimisation maintenance. We analyse your competitors’ rankings for the same keywords you’re using. We check to see how many competitors you have for each major search engine. If there are too many for a particular keyword, we use less competitive keywords or use them in conjunction with the most popular ones. In addition, we analyse the link popularity of your competitors’ sites to determine their productivity and quality.
- External link structure maintenance
Websites refresh their designs constantly. These changes “break” inbound or outbound external links, and adversely affect website rankings. We stay abreast of these changes and update them as they happen.
- Adaptation to search engine algorithm changes
Search engines modify their ranking algorithms constantly. It’s not usual to see several changes each year for each search engine. That makes search engine maintenance harder. We identify these changes and analysed them to help you maintain top rankings.
- Boost Link Popularity
Link popularity refers to the number of other quality websites with links pointing back to your site. The more quality links there are, the better you’re rank on the major search engines. We research other sites related to yours extensively and add or exchange links with them all the time. This effort requires a links/resources page on your site.
- Tweaking Web Site Structure and Navigation
If visitors are having a hard time navigating your site, reading the content, or experiencing broken links, we‘ll repair or tweak the site to make it more appropriate for visitors.
Your website is a key part of your business operations. It may be the first - and only - view visitors have of your business. You need to update it regularly, so visitors will visit it again and again.
Search Engine Optimisation Maintenance is included in all SEO Marketing plans.
